del blog Sturtup Spark, espero que les sea útil.
As a business, a brand name is often a huge concern for small business owners. How do you make your brand name stand out to your target market? Well, when it comes right down to it, regardless of your product or service, your selling yourself. You may find it difficult to see yourself as comparable to the big business beasts that shine greater in the limelight.
What you may be failing to realize is the fact that your business can offer just as much as the big guns can. Reconfigure your mind set, your really selling yourself, and if you don’t believe in yourself, who else will?
You started up a small business in order to live your dream. You have a passion for what you do and want to share that passion with your clients. You may advertise a service or a product, but what’s behind that ad is what counts. You make that service available and attainable. You are the brains behind the entire operation and you should take pride in that. If you lack pride or passion, consider reevaluating your reasons for starting up your business. Did your business take a turn you never intended it to? Is a small response rate causing you to lose your drive? You have to remember one thing — making a success of your small business takes an immeasurable amount of dedication and drive, so muster up every ounce of perseverance you originally started with and continue to push forward.
Reject the mindset that because you are a small business you are small scale and will only reap small benefits. You need to have a big vision for your company and where you’re going to take it. The bigger the vision, the bigger the rewards and you deserve the success you get in return for your hard work. The more you believe in you, the more others will too. You need to stomp on the modesty you were taught to exemplify, and learn to sell every aspect of yourself. YOU are your business and if people don’t believe you have what it takes to make it big, they won’t believe your business will do anything for them.
Once you’ve reprogrammed the way you think about yourself and your business, you’re halfway to success. You can avoid becoming part of the statistic that most small businesses fail within its first year. You have become your main selling point. You are the brand. The services or products you provide are secondary to what you can do for your client. Once your clients realize that you are an expert at what you do, their repeat business will become inevitable, which is the main goal of a business. Give clients a reason to associate your brand with you, and success is sure to follow.