Why Some Ideas Survive and Others Die

Les dejo un podcast de un libro muy interesante. Esta en ingles, sepan disculpar.

Pero no pierdan la oportunidad de escucharlo si pueden, o de leer el libro.

Este artículo pertenece al blog iinnovate.

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Chip Heath is the co-author of Made to Stick: Why Some Ideas Survive and Others Die and a Professor at the Stanford Graduate School of Business.

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In this podcast, Matt and Nir caught up with Chip Heath, who along with his brother Dan, wrote Made to Stick -- a book that has been a getting a lot of good press lately.

The book draws on psychology research to examine why ideas become memorable. It has become a virtual "how-to" guide for anyone looking to introduce new concepts and products.

Sticky ideas are the result of 6 key attributes: simplicity, unexpectedness, concreteness, credibility, emotions and stories (SUCCES). For more on this, listent to the podcast and check out the book!

Here is a full video of the interview. Special thanks to Ben Henretig for the great job on shooting and editing the video!